Forecasted Points vs Real Points Used.

1H2023

Regarding SquarePoints, forecasted points was very similar to the amount used. The difference is due to:

• Cancelation of the CALA to CALA Q1 campaign during March, which represented 56 display banners.

• Production of B2B assets for the Step Beyond campaign was delayed until May (vs. March as originally planned).

• There was a greater number of METTs and GLOCAL than originally estimated.

Highlight Metrics

H12023

During H1, more than 550 assets were developed, representing:

• Avg. of 92 assets per month.

• 7500+ words developed, adapted, and translated

Click the button below to download all assets developed by the Square Root Marketing team during H1 2023.

Download Here

Q1

Insights

• During Q1, our primary focus was on updating Merchandising placements for Web and App in English, Spanish and Portuguese.

• We also worked on METTs and GLOCALs, from copy development in 3 languages, search, adjustment and upload of images, as well as management of EPSILON (platform used to create GLOCALs).

Q2

Insights

During Q2, there was a demand increase for Display Banners: Resort Credit, CALA to CALA and MEO. We continued updating Merchandising monthly and developing METTs and GLOCALs, as well as refreshed the B2B assets for the Step Beyond campaign.

The Road Ahead

Q3 & Q4